About Us 2017-02-27T22:27:27+00:00

About Sichel’s Auto Body

What We Believe at Sichel’s

Sichel’s Auto body was created on the belief of one simple quote:
“The bitterness of poor quality is remembered long after the sweetness of low price is forgotten.”

We are an independent family-owned business with over 60 years of family experience behind us. As a company, we have never believed that our customers will be fooled by freebies, advertising gimmicks or money-back bribes to get their business.

We hold to the simple idea that with quality work comes quality customers. With the vast majority of our business coming from return customers and referrals, we believe that statement has prove to be 100% correct.

We at Sichel’s Auto Body go the extra mile, providing uncompromised quality body work, frame and painting. Expert paint matching is our specialty.

Customer Service is number one with us. Just get your vehicle to us with a claim number and insurance company information, and we will take the hurt out of your accident–worry free. We will handle your needs!

Meet the Sichel’s Team

Ron Sichel, Owner

Ron Sichel began his autobody career when he was 16 years old. From his uncle to his late father, autobody work is in his blood. He started at Espinosa’s Autobody in the late 70s as an autobody tech and painter. He then went on to manage Kassin’s Chevrolet-Oldsmobile in Healdsburg.

After a number of years and a lot of hard work, he began Sichel’s Autobody. It is Ron’s diehard work ethic and extraordinary attention to detail that has helped Sichel’s Autobody to become one of the best shops in Sonoma County.

Through the years we have kept up with all of the education and training needed to become the best. Most of our employees have over 12 years experience, which gives us the ability to not only take care of your car, but take care of you. Email: ron.sichel@sichelsautobody.com

Leslie Allen, General Manager

Leslie has been in the automotive industry for 10 years strong. She was born and raised here in Sonoma County. Prior to her years in the auto body industry, Leslie serviced 3 years on the insurance side in administrative services.

She has completed numerous estimating  and customer service courses. She works for the customers highest benefit in what could be a very stressful time. She explains the repair process to its fullest  extent. She also works well with insurance companies on the claim and communicates thoroughly with the employees here at Sichel’s to create a smooth repair process. Email: leslie@sichelsautobody.com

Veronica Mendoza, Office Manager

Veronica is our bilingual  Office Manager with well over 7 years’ experience  in the administration/office field. She is very helpful to the customers, employees and insurance companies. She has great time management skills which is important for time sensitive matters.

She has a good knowledge of vehicles and is not afraid to ask questions. If she doesn’t have the answer, she will get one.

Email: veronica@sichelsautobody.com

Sammy, Collision Tech

Sammy has been in the automotive industry for over 45 years. He was born and raised in Laos, and has been working on vehicles with his brother since he was about 10 years old.

After his move to America in 1980, he went to school and began to work in the auto body business. He joined our Sichel’s Family almost 10 years ago.

Sammy is a master of his craft, from straightening frames and fabricating backing panels to reassembling doors and troubleshooting the toughest of problems. Sammy takes great pride in his work and doesn’t stop until the job is “perfect.”

Alberto, Head Painter

Alberto has been working on vehicles for about 25 years. He started detailing cars when he was about 8 years old with his father, who was a painter in Mexico.

When he moved to America he continued to do detailing and began learning the process of painting vehicles.

He joined our the Sichel’s Family as a detailer, working his way through the shop, but he always shined in the paint department. He is now our head painter, and excels in color matching and blending techniques.

Sichel’s Certifications

  • 3M Top Shop Innovation Partner
  • ASE
  • I-CAR
  • Chief E-Z liner
  • DuPont Automotive Finishes
  • DuPont Assurance of Quality
  • Cromax Pro Refinisher
  • Car-O-Liner
  • GM Training Since 1988